Research Focus
tended to focus on the transfomational aspects of digitization, for example how the long tail of business processes can be tapped using innovative digital technology to challenge established methods and [...] 2020.101689 Fischer, M., Imgrund, F., Janiesch, C. & Winkelmann, A. (2020). Strategy Archetypes for Digital Transformation: Defining Meta Objectives using Business Process Management. Information & Management …
