Virtual shop window
Beser and Marius Lauer showed how the city centre of the future can be made more attractive with digital services. They presented a "pop-up store platform", an "adventure app" and a "loyalty app" for customer [...] On Friday, 6 May, the practical example followed: Christina Gross and Felix Buck presented the "Digital Shop Window". This is a development of the Chair for Retailers and Specialist Shops that links online [...] means that with the help of a QR code, customers standing in front of a closed shop can call up a digital version of the shop window, which offers them the opportunity to reserve goods. The reservations …