Publication of a study on multi-platform integration strategies
Meta, Alibaba, and Tencent manage to successfully integrate multiple digital platforms. The authors identify and analyze four different integration strategies - collection, consolidation, symbiosis and [...] Maximilian Schreieck, Jan Ondrus, Manuel Wiesche, and Helmut Krcmar – „A typology of multi-platform integration strategies“, publicly availabel in the Information Systems Journal Link to the article The study …